Laika Beer
Complete branding and packaging design for Laika craft beer, inspired by retro aesthetics and space-themed illustrations.
Services
- Brand Character & Illustration
- Label & Product Design
- Packaging & Merchandise
- Color Palette & Vintage Aesthetic
Brand Character & Illustration: A central illustration of Laika the dog in a space helmet, rendered in a distinctive retro/vintage style with carefully selected typography.
Label & Product Design: Label design for the glass beer bottle, aligned with traditional craft-beer formats, plus matching crown cap design with the logo.
Packaging & Merchandise: Development of 4-pack carrier packaging, along with branded beer glasses, additional promo items, and presentation materials.
Color Palette & Vintage Aesthetic: A palette of red, light blue, and cream/white that gives the brand a recognizable, approachable, and nostalgic look on the shelf.
